Ten Ukrainian designers will present their collections at PREMIUM Berlin as part of the UFW International Season FW23-24.
On January 17-19, Ukrainian brands: AISENBERG, 91LAB, OVERALL, FINCH, CHERESHNIVSKA, SHEEZEN, PRZHONSKAYA, VOROZHBYT&ZEMSKOVA, CHUPRINA and GRIE will present their collections at the PREMIUM Berlin fashion trade show within the second International Season of Ukrainian Fashion Week.
“We are looking forward to presenting some particularly talented designers from Ukraine at PREMIUM in January,” explains Anita Tillmann, founder and managing partner of the Premium Group. “Many of the brands exhibiting with us have already shown at the Ukrainian Fashion Week and perfectly complement the PREMIUM brand portfolio. Most Ukrainian brands were founded by women who show resilience, passion and courage and want to show their fashion to the world. Collections are as unique and versatile as the designers themselves.”
The concept of the space in which Ukrainian designers will present their collections in January in Berlin was developed by the famous Ukrainian artist Roman Minin. His works have already been presented at many exhibitions around the world: in the USA, Belgium, Switzerland, Austria, Poland, France, Great Britain, Italy and Japan, as well as at the Sotheby’s auction in London. The concept developed by Roman for UFW x PREMIUM in Berlin is based on the artist’s series of works “Optimism”.
“Ukrainian designers demonstrate their optimism, vitality and courage. This is especially symbolic now, when in the conditions of war, under missile attacks and the sound of air sirens, they continue to create. And Ukrainian Fashion Week continues to support Ukrainian designers in the second international season. We are grateful that in such a difficult time such a powerful international company with 20 years of history as PREMIUM Berlin supports Ukrainian designers,” – Iryna Danylevska, founder and CEO of Ukrainian Fashion Week.
Agency SASHKA project (Germany) is a partner of Ukrainian Fashion Week at the PREMIUM Berlin exhibition.