UFW X LFW SS24 Backstage
Ukrainian fashion brands KSENIASCHNAIDER, ELENAREVA and NADYA DZYAK introduce Spring Summer 2024 collections at London Fashion Week, September 19, 2023, within Ukrainian Fashion Week International Season SS24 that is taking place out of Ukraine due to the full-scale Russian war.
Despite the air raid sirens and missile attacks, Ukrainian designers continue to create and Ukrainian Fashion Week continues to support them in the third international season that is the 53rd from the UFW foundation. We express our deepest gratitude to the British Fashion Council and London Fashion Week for the big support and opportunity for Ukrainian brands KSENIASCHNAIDER, ELENAREVA and NADYA DZYAK to introduce SS24 collections at London Fashion Week within a joint show.
The show of Ukrainian designers is supported by the USAID Competitive Economy Program in Ukraine.
In the final Ksenia Schnaider, Elena Reva and Nadya Dzyak come out with flags of Ukraine with signatures of Ukrainian heroes.
After the start of the full-scale Russian invasion, Ukrainian Fashion Week launched the “Support Ukrainian Fashion” Initiative to help Ukrainian designers. Therefore, 65 Ukrainian fashion brands had an opportunity to introduce their collections created during the war on the international fashion scene.
SHOW CREDITS
PR Agency: IPR London
Production: Blonstein Creative Production
Catering: Mriya Neo Bistro
Project Partner: UA in UK Community
In-house Runway Photographer: Chris Yates
In-house Backstage Photographer: Anna Ozerchuk
Special Gift: Mpolyarush.Studio