Ukrainian Fashion Week

UFW x LFW FW24-25 Backstage

UFW x LFW FW24-25 Backstage

Ukrainian fashion brands TAMAR KEBURIA, J’AMEMME and GASANOVA introduce FW24-25 collections at London Fashion Week, February 17, 2024, within Ukrainian Fashion Week International Season FW24-25 that is taking place out of Ukraine due to the full-scale Russian war.

Ukrainian designers continue to create collections under extremely difficult conditions, demonstrating the Ukrainian fashion industry’s strength, resilience and courage. We express our sincere gratitude to the British Fashion Council for supporting the third joint show of Ukrainian designers at London Fashion Week.

The joint show of TAMAR KEBURIA, J’AMEMME and GASANOVA at London Fashion Week is supported by the USAID Competitive Economy Program in Ukraine.

“The clothes we wear have the power to tell the world who we are and what we stand for. The work of these designers is a testament to their creativity and resilience in unimaginable circumstances, as the two year mark of Russia’s horrific, illegal invasion approaches.
I am incredibly proud that London Fashion Week can provide a platform to help showcase Ukrainian strength and style to the world,” said Lucy Frazer, Secretary of State for Culture, Media and Sport.

After the start of the full-scale Russian invasion, Ukrainian Fashion Week launched the “Support Ukrainian Fashion” Initiative to help Ukrainian designers. Therefore, 69 Ukrainian fashion brands had an opportunity to introduce their collections created during the war on the international fashion scene. 

PR Agency: IPR London
Production: Blonstein Creative Production
Casting Director: Varvara Barto
Hair By Philip Haug For Schwarzkopf Pro
Makeup By Michelle Webb For AOFMPro Using Dermalogica
Catering: Cream.Dream London
In-house photography: Anna Ozerchuk
Project Partner: UA in UK Community