Ukrainian Fashion Week

DZHUS Presentation at Paris Fashion Week

DZHUS Presentation at Paris Fashion Week

DZHUS SS24 presentation during Paris Fashion Week took place at the Cultural Centre of the Embassy of Ukraine in France.

Based on a one-day showroom format, the event included a premiere of the Spring/Summer 2024 video lookbook as well as DZHUS signature performance engaging the audience into the enigmatic science of clothing transformation. Designer Irina Dzhus encouraged to join her in the intellectual quiz of the multipurpose outfit rearrangement. The “THESAURUS” line includes 15 apparel and accessory items offering an average 2-5 transformations each, which multiplies the styling optionsunimaginably.

The soundtrack, getting the collection’s concept to the next level of sensual perception, was composed by EYIBRA, an American experimental musician with Ukrainian roots, a distinctive figure in the queer artistic community, and the designer‘s great soulmate.

DZHUS has, traditionally, joined forces with its long-term partner, House Martin, a Berlin-based footwear brand of a Ukrainian origin. Not only is the brands‘ cooperation stipulated by a mutual aesthetical vision, but, in the first place, by a shared cruelty-free ideology.
As the brand celebrates unconventional and highly individualistic beauty, models of either gender, age or ethnicity have been selected based on a single requirement: how well they translate the brand’s vibe.

Сredits: Alain Genest