On December 1st, in Hamburg, the opening of the UKRAINIAN MULTIBRAND STORE by Sashkaproject will take place. Now, 25 Ukrainian brands will be presented in Europe Passage in Hamburg. Among them are Bobkova, PANOVE, Vorozhbyt&Zemskova, 91LAB, and others. This is a unique project, as it is the first multi-brand store of Ukrainian designer clothing in Germany.
The opening of the UKRAINIAN MULTIBRAND STORE in Hamburg is essential in supporting Ukrainian culture and fashion design in the context of the Russian-Ukrainian war. The main goal is to showcase Ukrainian culture and allow Europeans to discover Ukrainian fashion, demonstrate its uniqueness, traditions, and values and strengthen cooperation between Hamburg and Kyiv.
The opening partners are Europe Passage, ІНК, the Consulate General of Ukraine in Hamburg, and the Embassy of Ukraine in the Federal Republic of Germany.
The multi-brand store opens in the heart of Hamburg – Europa Passage, which welcomes over 50,000 visitors daily. Europa Passage, with over 120 stores on five floors, provided the opportunity to represent Ukrainian culture in the centre of Hamburg for at least three months.
The IHK – the Chamber of Commerce and Industry of Germany also played a role in assisting the opening of the store. They became co-signatories of the “Pact for Solidarity and the Future” between Kyiv and Hamburg. This pact aims to support Kyiv, its residents, businesses, and civil society organisations. In turn, the commitment is made to allocate 5% of the profit from the sale of the entire range for Ukraine’s financial needs within the pact.
The team of UKRAINIAN MULTIBRAND STORE also expresses gratitude to its partners – the Consulate General of Ukraine in Hamburg and the Embassy of Ukraine in the Federal Republic of Germany – for fruitful cooperation in spreading Ukrainian culture in Germany.