Ukrainian sustainable brand Roussin together with influencer marketing agency WhyNot? Enot present ART-collection BOY NOT A TOY.

The collection is dedicated to homeless animals and is created to support animals from the animal shelter “Sirius”. BOY NOT A TOY is a limited collection, that consists of 4 variations of “one size” lengthened shirts.

The main feature of the collection is the interpretation of the real dogs` images from “Sirius” shelter. Thus, the collection reminds, that the dog is a real friend with a big devoted heart, it can’t be taken for a game and then just be cut out of the owners’ life or stop been loved, because it gets older the same way as we do.

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Part of the money from each purchased ROUSSIN Х WhyNot? Enot BOY NOT A TOY piece will be transferred to the animal shelter to support animals. Moreover, it’s an opportunity to find a small friend in “Sirius” and take it home or become its guardian.

BOY NOT A TOY initiative has been supported by Ukrainian blogger-residents from WhyNot? Enot agency. Nastya Gontsul, Vika Mare, Roma Svechkorenko, Bogdan Sheludyak, Lyuda s Hollywooda, Nastya Eliseeva and agency founder Zhenya Taller took part in the photoshoot. The photographer was Viktoriya Temnova for a reason. In her spare time, she deals with the problems of abandoned animals and helps to find a home for them.

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Photo: Viktoriya Temnova @vikatemnova