The Zharko brand is clothing that combines new values of beauty and environmental friendliness. It is elegant simplicity with a Ukrainian code. Our mission is extremely simple: to bring extraordinary emotions to every person’s life through our clothes. Our collections are devoted in detail to Ukrainian identity.
The brand was created in 2017 by designer Kateryna Zharikova.
The Zharko brand is about people who love their work. The team consists of ten people, i.e., the brand’s founder and designer, brand manager, PR, SMM, target specialist, consultant/seller, master in the experimental workshop, three seamstresses/masters, all women, and one man.
Today, Zharko brand is the resident of Ukrainian Fashion Week and have been exhibiting its collections for the third year in a row. Attention was drawn to the brand after participating in the “Look into the Future” competition.
The brand was participated in Brussels Fashion Week SS24 and various foreign pop-up markets.
Collection
Zharko cares about the environment, so it creates limited collections mainly from natural or recycled fabrics. It also recycle all models that were not sold out and create collections from used jeans, which are completely reworked into the new “denim mesh” knitting technique.
Its collections are devoted to Ukrainian identity in detail. They are limited, focused on freedom of speech, free flight, and breathing under a peaceful sky. The main thing in the collections is hand embroidery of slogans and phrases, symbols of Ukraine. Also, in our collections, we use a traditional Ukrainian, ancient symbol—ornament in detail, showing that Ukraine lives in each of us. In our collections, Ukrainian values acquire new meanings.
