DZHUS is a conceptual wear brand launched in 2010 by Irina Dzhus. Vanguard yet utilitarian, DZHUS’ visual identity derives from innovative structural solutions. Designer is inspired for experimental cut with industrial leitmotif by the monumental heritage of the totalitarian epoch. Brand’s monochrome collections are created in organic fabrics. DZHUS is a vegetarian-friendly brand. DZHUS clothes are characterized by alternative finishing of fabrics: visible seams, raw edges. The brand’s collections have been presented in Paris during the fashion week, within Ukrainian Fashion Week, Prague Week of Fashion and Design. In 2015 DZHUS brand became the finalist of International Woolmark Prize.