Jewelry House SOVA has become a partner of the new Ukrainian Fashion Week SS27 season and, for the first time, will host a major event as part of the official UFW program — the presentation of its new jewelry collection.

In previous UFW seasons, SOVA’s conceptual spaces at Mystetskyi Arsenal became some of the most distinctive locations for creating fashion content and memorable guest experiences.

SOVA continues to develop jewelry as an important part of the contemporary Ukrainian fashion industry. The brand creates its own collections that set jewelry trends, while also being among the first Ukrainian jewelry brands to collaborate with leading fashion designers, including FROLOV, Anna October, LITKOVSKA and Lake Studio. SOVA jewelry is chosen by Ukrainian and international celebrities, stylists and influencers, becoming an integral part of striking fashion looks.

Among SOVA’s notable projects are collaborations with singer KOLA and The Hardkiss, stylist Margarita Muradova, partnerships with the animated film MAVKA and the feature film Mavka: The True Myth, as well as The Little Prince collection, created under an international license.

Charitable initiatives and partnerships with foundations are another important part of the brand’s work, allowing SOVA to support meaningful social projects.

The partnership with Ukrainian Fashion Week is a natural continuation of SOVA’s journey within the Ukrainian fashion industry. This autumn, at its own event as part of the official UFW program, the brand will unveil the story behind its new jewelry collection.

See you at UFW SS27!