Watsons, a health and beauty care chain store, has partnered with Ukrainian Fashion Week for the second time. The retailer will provide a makeup team with all the necessary cosmetics and care products to prepare the models for the shows.

The collaboration with UFW SS25 is not just about showcasing Watsons products. Such partnership creates new opportunities for supporting designers and affirms a strong belief in the Ukrainian fashion industry. Certainly, without the creativity of stylists and makeup products, there would be no perfect images for the most vibrant fashion event of the year.

The Watsons team is convinced that each step is important—when everyone contributes to the development of Ukrainian fashion.