This season, the official partner of Ukrainian Fashion Week FW25-26, the compact garment steamers Philips Steam&Go, decided to recognize one of the designers in the New Names category and award them with a useful work tool. After reviewing the collections of young creators and watching their works on the runway, the partner team chose the Atlan.Tyda brand, which will receive a compact garment steamer to prepare for future fashion events.

“This season is driven by the inspiring motto of our belief in the future. It is the young Ukrainian designers who are the future faces of the Ukrainian fashion industry. We are grateful to our partners, the compact garment steamers Philips Steam&Go, who share our values and vision. Such support allows us to continue our mission, proving that fashion remains a powerful cultural and economic force even in times of great war. And it is in such challenging times, more than ever, that we focus our attention on supporting young designers.” – Yelyzaveta Ushchka, Head of Communications Department at Ukrainian Fashion Week.

“Why did we choose this creator? Of course, what impressed us the most was the originality and novelty of the designs. Their interesting and striking appearance immediately caught our attention, as it automatically drew a parallel with the new series of Philips garment steamers – just as striking but unconventional in the tech industry. Standing out is cool! Self-expression is what we should strive for because this is where beauty and life comfort lie. It’s very valuable to share this worldview with young designers. That’s why we need to emphasize this match and highlight it among others because it’s about a bright and free future. A special thank you to the designers for their incredible continuation of the development of Ukrainian fashion, as well as to the organizers of Ukrainian Fashion Week for providing the opportunity for all creative individuals to showcase themselves, inspire with their creations, and give hope, especially during such a difficult time for all Ukrainians.” – Angelina Lyubarska, Marketing Manager of the “Clothing Care” category at Philips (Versuni Ukraine).

Photo: Andriy Sokolov