Ukrainian Fashion Week will be held from 2nd to 5th September.
Founded in 1997, Ukrainian Fashion Week has become the first fashion week in Central Europe. Since then, despite neither any political or economical turmoil in the country and in the world, we have not skipped a season.
This September 49th Ukrainian Fashion Week will be held.
Having analyzed the changes in the world`s fashion industry, the catalyzer of which has become СOVID-19 pandemic, we can see that 2020 and 2021 have also become years of challenges and experiments for all Ukrainian fashion-industry.
A few seasons ago Ukrainian Fashion Week, realizing challenges that any fashion week faces, and demonstrating a willingness to respond to them, as a sign of support of the Ukrainian designers, has announced the out-of-season concept NO SEASON Season and has established the phygital-format. The UFW hybrid format provides inclusiveness for all, who are interested in the Ukrainian fashion industry, due to open online access to fashion shows. The professional community – media representatives, buyers, influencers – are invited to visit Fashion week and see the shows of designer collections offline, in accordance with quarantine restrictions.
The priorities of Ukrainian Fashion Week are support of young designers, industry development and cross-sectorality.
BE SUSTAINABLE! Fashion Summit
On 4th September, during Ukrainian Fashion Week noseason sept 2021, in online and offline format will take place a summit, devoted to the stable fashion development in Ukraine – the 4th BE SUSTAINABLE! Fashion Summit. The theme of the fourth BE SUSTAINABLE! Fashion Summit is Circular Fashion.
Speakers will talk about current issues of circular fashion and the peculiarities of its development in the local markets.
Among invited guests are Marta Marques, founder of Marques Almeida brand, Orsola de Castro, founder and creative director of Fashion Revolution global development, Kerry Murphy, founder of The Fabricant, Olena Frolyak, editor-in-chief of ICTV information service.
In a few days fashionweek.ua will open registration for online- and offline-participation in the summit.
The partner of BE SUSTAINABLE! Fashion Summit will be a Biosphere Corporation company, demonstrating by their support of the thesis, that fashion and industrial production can be equally sustainable.
NEW GENERATION OF FASHION
Within the UFW new season Ukrainian Fashion Council presents a unique project for the young designers – NewGeneration of Fashion. This is the first comprehensive program that is relevant for several categories of young designers in Ukraine who have different professional experience, but strive for success with the help of education. An important aspect of the project is that it encourages young designers to gain unique experience and knowledge from influential Ukrainian designers. The mentors of the New Generation of Fashion have become Ukrainian Fashion Council members. The program includes a series of lectures, individual consultations, mentoring programs and the creation of the collections by young designers, who are participants of the project. The presentation of the New Generation of Fashion collections will take place on 5th September within Ukrainian Fashion Week noseason sept 2021.
The project is implemented with the support of the Ukrainian Cultural Foundation.
Ukrainian Fashion Week throughout its 24-years of work has been opening new names in Ukrainian fashion, supporting young designers and contributing to their professional development. The priority of this direction and achieved results can be illustrated by inclusion in the official Ukrainian Fashion Week program of 16 young designers` fashion shows.
NFT Art Exhibition
The Ukrainian Fashion Week is always open for collaborations with creative industries.
As a part of the Ukrainian Fashion Week, sept 2021 will take place a modern Crypto Art Exhibition for the first time. For participation in the exhibition 30 works will be selected and presented to the media and guests of the 49th Ukrainian Fashion Week season. The preference will be given to the works that have a connection with the ideas of modern fashion, reflect its styles, philosophy, and impact on modern human consciousness.
After the exhibition, a shortlist of 7 artists will receive an opportunity to create more NFTs in collaboration with famous Ukrainian designers. This collaboration will be a part of a separate art project, which will continue during the next season in February.
The organizers of the exhibitions are the Ukrainian Fashion Week and the Mint a Star. The project curator – Taisiya Poda.
The partner of NFT Art Exhibition is Absolute Yachts in Ukraine.
The special events of Ukrainian Fashion Week noseason sept 2021:
– A presentation of POUSTOVIT tea-dresses. The presentation will be implemented with the support of LOVARE brand;
– The ceremony Fashion Film Festival Kyiv 2021 winners` award ceremony with the support of Ukrainian State Film Agency;
– The final of young designers` contest «LOOK into the future» with the support of Ukrainian Fashion Council and Ukrainian Cultural Foundation.
– The presentation of the «Casino dress-code» photoshoot, the stylist of which has become designer Kyrylo Kharytontsev, photographer – Valeriy Veduta. The photo robots will be presented in Billionaire space.
The phygital format of Ukrainian Fashion Week provides translation of all fashion shows and events on the international media service. MEGOGO translation will be free, even for unregistered viewers. Access to the translation will be available from all over the world. The translation will be in the «Show» section. Everyone who is willing can watch the event from any device that has access to media service: Smart TV, computers, smartphones and others.
Due to the Ukrainian Fashion Week and SYNEVO partnership the UFW organization committee, volunteers and technical team of the Fashion Week will pass the COVID-19 express test. All visitors of the UFW will go through temperature screening and will follow a mask regime.
#Mediapartners of the Ukrainian Fashion Week noseason sept 2021:
VOGUE Ukraine – professional partner
JetSetter.ua – media partner
NV – informational partner
Тochka.net – Internet-partner
#Partners of the Ukrainian Fashion Week noseason sept 2021:
IQOS – official partner
LOVARE – official partner
BIOSPHERE Corporation – official partner
SAMSUNG – official partner
ABSOLUTE yachts in Ukraine – official partner
BMW Ukraine – partner
GILDEHAUS – partner
BILLIONAIRE – partner
MEGOGO – official partner
RIVIERA HOUSE – official hotel
BRAUN – partner
Johnnie Walker – partner
LoraShen – partner
Latinium – partner
Kronenbourg 1664 – sponsor
Millennium – partner of the Ukrainian Fashion Week translation on MEGOGO media service
Sito-Pyano – partner
Zinteco – technical partner
«In Ukraine a powerful and authoritative fashion-community is created. The everyone’s success and consolidated work of all its members not only inspires, but also gives confidence in perspectives of Ukrainian fashion-industry in the world» – Iryna Danylevska, co-founder and head of Ukrainian Fashion Week organizing committee.
The teaser of the Ukrainian Fashion Week noseason sept 2021: