Urbanism, the energy and style of big cities, their mystery and cinematic quality have long inspired the creative duo of Olena Vorozhbyt and Tetyana Zemskova in creating the collections of Vorozhbyt&Zemskova. Industrial architecture, loft elements, the textures of concrete and asphalt, the gray palette of skyscrapers and city buildings combined with flashes of night lights and frantic dynamics—this vibrant mix is utilized by the designers in the new season, staying true to the brand’s DNA. This is a story about a city that never sleeps. The modern metropolis changes every minute, motivating its residents to keep moving at the same pace.

In the SS25 season, the strength accumulated over the past years is particularly palpable: like armor, cities and people are ready to confront unexpected challenges that aim to break them; together, they have become more resilient, resistant, prepared, and strong. This is why metal details, buckles, and chains appear on Vorozhbyt&Zemskova clothing, showcasing the power inherent in this material. The pieces in the collection also gain their own strength: massive designs, large elements, and elongated heavy sleeves. The key feature of this collection is the double details, collars, and pockets, reminding us that a city is a complex and multi-layered structure.

In their signature style, the designers play with contrasts in the new collection, showcasing how harsh a big city can be, creating obstacles, but eventually becoming kind-hearted and offering new opportunities. The same applies to this year’s Vorozhbyt&Zemskova line: dense pile wool is combined with semi-transparent organza, gloomy gray shades are paired with delicate milky tones, and straight silhouettes are softened by accentuated waists. The colors of the collection include all shades of gray, milky, black, white, and pearl. The fabrics in the collection are pile wool, cashmere, semi-transparent organza, viscose, and silk.