UFW SS25: TG BOTANICAL presentation
The Ukrainian sustainable fashion brand TG Botanical, known for its innovative integration of nature and technology, presented its SS25 collection at the Taras Shevchenko Museum in Kyiv. This season, designer Tetiana Chumak finds inspiration in changing landscapes—from the airy expanses of continents to the intimate textures beneath our feet.
The collection embodies TG Botanical’s unwavering commitment to sustainability and innovation, drawing from the fertile soil that nurtures life. The brand reimagines fashion as a harmonious connection between humanity and nature. The crumpled textures, now part of the brand’s DNA, symbolize the potential for endless growth and transformation.
For the SS25 collection presentation at Ukrainian Fashion Week, TG Botanical created a kinetic installation that mirrors nature’s movements. Winches at the venue gently raise and lower the collection’s pieces, mimicking the motions of the wind and natural changes. This approach allows guests to feel the dynamics and spirit of the new collection, with each piece seemingly coming alive in sync with nature’s rhythm.