Ukrainian Fashion Week

UFW SS25: TAMAR KEBURIA show

UFW SS25: TAMAR KEBURIA show

The Ukrainian brand TAMAR KEBURIA unveiled its SS25 collection, “Lucid Dreaming,” which explores the boundaries between reality and illusion. The collection is divided into two interconnected themes:

Ephemeral Illusions: Transparent, multi-layered looks made from lightweight silk, organza, and chiffon create a dreamy and otherworldly mood. Illusion prints on these fabrics play with visual perception, reflecting the elusive nature of truth.

Structural Origami: Pleated elements showcase the transformative power of simplicity, symbolizing the evolution of experience, where the ordinary becomes extraordinary. The collection also features TAMAR KEBURIA’s signature pleats, enhancing the illusionary effect. Black pleated elements contrast with illusion-printed pleats, adding depth.

Models on the runway embodied the look of extraterrestrial beings—distant and unfamiliar, with androgynous features and pale faces, further blurring the lines between reality and dreams.