We’re recapping the historic Ukrainian Fashion Week SS25 season and exploring the most interesting looks of fashion shows and presentations guests on the streets of Kyiv. Through the lenses of photographers Oleksii Ponomariov and Yevhen Kovalenko, we see editors, designers, models, influencers, and showbiz stars. The majority are dressed in a restrained black-and-white palette. Their outfits are complemented by various elements referencing traditional Ukrainian costumes: symbolic jewelry from GUNIA Project, plakhtas from Delegan, embroidered shirts from Etnodim, and dresses from EmbroideredGem. A seasoned fashion insider’s eye will also recognize pieces from other iconic Ukrainian fashion brands such as The Coat, Frolov, Ruslan Baginskiy, and Litkovska. Guests at UFW SS25 demonstrate unequivocal support for Ukrainian brands with impeccable taste.