UFW SS25: Trade show participating brands

During Ukrainian Fashion Week SS25, sixty-one Ukrainian fashion brands presented their new collections. For two days, nine clothing and eight accessory brands showcased their designs at the Art Arsenal, the main location for this season’s fashion event.

In collaboration with the Kacho Group holding, Ukrainian Fashion Week introduced this new format and invited buyers from various concept stores to attend the trade show. These buyers played a crucial role in supporting and sustaining the domestic market during the large-scale invasion by the russian federation. They encouraged Ukrainians to support local brands.

“The trade show format is different from a typical presentation. While the usual collection presentation lasts 10-20 minutes, trade show brands are in continuous communication for 7-8 hours. They engage with media, buyers, customers, and UFW guests who get to know the brand for the first time. But it’s an exciting and useful work,” say the MINT brand designers Oksana Rozhko and Yuliya Knyzhka.

The clothing brands participating in the trade show were captured by Valdemar Gorlushko.

CLOTHING BRANDS

ELENA GOLETS