The SS25 collection is dedicated to people who inspire us, give us the strength to move on, and do everything possible and impossible for the goal. After all, there are people-muses among us. Everyone has his own. 

The Apsara brand also has its muse. This is the fragile, firm, purposeful Valery Shevchenko, who has done a lot for the brand and will forever remain in its heart and DNA. Valeria, as a model and dancer, appeared in our campaign in the image of a demi-goddess and muse in three manifestations, which symbolize three emotional states: 

• love, passion, lust for life; 
• determination, perseverance, and resilience;
• contemplation, wisdom and poise, lightness, feminine tenderness.

Accordingly, three primary colors convey these states: red, black, and light pastels.

The collection traditionally uses shapework, hand-knitted motifs, a voluminous texture of fringes, and decorative upcycled elements made from leftovers from previous collections.