Ukrainian Fashion Week

UFW No Season 2021 New world, season, format

UFW No Season 2021 New world, season, format

Ukrainian Fashion Week is the first Fashion Week in Central Europe, that is run according to the international standards of prêt-a-porter catwalk shows. Ukrainian Fashion Week is held twice a year with more than 50 designer brands participating each season. About 200 Ukrainian and international media get accreditation to attend the shows. Ukrainian Fashion Week brings together more than 2,000,000 aficionados of Ukrainian fashion around the world.

New world

For the first time in its 23-year history, Ukrainian Fashion Week is inviting everyone to be a part of the new digital experience of No Season 2021 season. The upcoming season will be held online from February 5th till 8th. Thanks to the new phygital format of the event and online broadcast on the media service MEGOGO everyone can be a witness to the new history of Ukrainian fashion industry. 

“Since 1997, the organizing committee of Ukrainian Fashion Week has been working systematically and persistently for the development of Ukrainian fashion industry. It is impressive and inspiring! The 48th season will be very special, as it will expand the boundaries of the project worldwide! And we are glad to become a part of such an important process for Ukrainian fashion. Thanks to MEGOGO’s capabilities and capacity, a high-quality broadcast of catwalk shows could be watched from any part of the world, so everyone could appreciate and admire the professional level of the collections. All shows will be broadcasted live and then their recorded versions will available,”- says Valeria Tolochyna, Marketing Director of MEGOGO.

New season

Today and always Ukrainian Fashion Week is ready to support Ukrainian designers and continues to present collections beyond the concept of seasonality – No Season 2021.

We are offering to designers a fully equipped set for shooting, as well the opportunity to submit the video/digital presentations prepared by brands for Fashion Week. Twenty-eight unique shows from Ukrainian and international designers will be presented during the event.

Buro Creative Lab undertook the creative development of the visual concept of UFW digital broadcast: “Reflecting on the topic, in search of inspiration, we thought of the concept of “cyberpunk as a visual representation of meta-modernism”, as a look out for deceitful horizons of the future.

At the heart of our vision is the idea of ​​the evolution of fashion design in digital format. It is the new language of design perception, it inevitably layers over the basic concept new meanings, shades and interpretations.

We are interested in finding a solution to “digitize” the analog beauty of modern Ukrainian design. For us this work is a search for the most harmonious visual solutions that are in accord with the nature of Ukrainian fashion brands. “

New format

During Ukrainian Fashion Week, within the project BE SUSTAINABLE! Fashion Summit, a new format of the fashion show will be presented. The teams of the Summit, and set-designer Love Curly are creating a unique AR fashion show for the sustainable Ukrainian brand CHERESHNIVSKA.

“For the first time in Ukraine, we will showcase the powerful impact of digital set for a fashion event. This is when technology will be used not only for creating a visual image, but will allow cost optimization for stage design without loss of its showiness, “- commented Dmitry Kornilov, CEO of the studio of Instagram-filters development.

DHL Express Ukraine in collaboration with POSTUSHNA brand, designer Yuliya Postushna, has proposed a creative idea for upcycling uniforms of large companies, that could become a solution for addressing this global problem. In the frame of UFW, a special capsule collection, developed by the designer from the being in use DHL uniforms, will be presented. This collaboration is not only a model of workwear re-work and re-usage, but also it sets up an impressive example for collaborations between the creative sector and other industries.

On February 7, 2021, in the frame of Ukrainian Fashion Week No Season 2021, BE SUSTAINABLE! Fashion Summit will take place online for the third time. Fashion Summit is the largest professional international event aimed at heightening the level of expertise in sustainable development of Ukrainian professionals working in the field of design and clothing production.

BE SUSTAINABLE! Fashion Summit is supported by the Program of small grants of Public Diplomacy of the US Government – “Culture and Youth Programs” 2020-2021.

The topic of the third Summit is Digital Innovations and Sustainability.

BE SUSTAINABLE! Fashion Summit is free for viewing online. For the registration to the event, please, fill in the form by the link:

The New Generation of Fashion platform, which is an integral part of Ukrainian Fashion Week, convincingly demonstrates the contribution of efficient systematic support to the development of a specific segment in the industry. At challenging times young designers particularly need to be supported the most.

One day of Ukrainian Fashion Week No Season 2021, as always, is allocated for the New Generation of Fashion platform, featuring young designers- participants of UFW mentoring program, the Graduate Show of Ukrainian private fashion schools and new names.

Follow the new season of Ukrainian Fashion Week in phygital format and witness with us a historical moment in the Ukrainian fashion industry!

The broadcast of the event on MEGOGO will be free and does not require registration. Access to view is available to any part of the world. The broadcast will be located in the “Show” section. You can watch the event on any device that supports media service: Smart TV, computers, smartphones and more. In addition, for the convenience of users, the broadcast can also be found on the youth channel MEGOGO LIVE.

#Partners of UFW No Season 2021

BMW, the official car of Ukraine Fashion Week
GILDEHAUS, the official partner of Ukrainian Fashion Week
MEGOGO, the official partner of Ukrainian Fashion Week
IQOS, the official partner of Ukrainian Fashion Week
DHL Express Ukraine, the official partner of BE SUSTAINABLE! Fashion Summit
ABSOLUT yachts in Ukraine, the official partner of Ukrainian Fashion Week
Buro Creative Lab, the creative partner of broadcast 
RIVIERA HOUSE, the official hotel Fashion Week of Ukraine
Nova Poshta Global, eth logistics partner of Ukrainian Fashion Week
Latinium, partner of Ukrainian Fashion Week
LoraShen, partner of Ukrainian Fashion Week
HEALTH AND FOOD Kyiv, partner of Ukrainian Fashion Week
Zinteco, technical partner of Ukrainian Fashion Week

#Media Partners of UFW No Season 2021

ELLE, a fashion partner
JETSETTER.UA, a secular partner
FOCUS, media patronage
TOCHKA.NET, an Internet partner
BYKVU.COM, a media partner
Luxiders Magazine, the official media partner of BE SUSTAINABLE! Fashion Summit
Marketing Media Review, the official media partner of BE SUSTAINABLE! Fashion Summit