Fashion is about more than just clothing — it’s about the complete look. That’s why TRESemmé, a brand with global backstage experience at New York Fashion Week, is once again partnering with Ukrainian Fashion Week this season.

The brand knows how to create hairstyles that can withstand the energy of the runway and the flash of the spotlights. Its mission is to bring professional salon-care technologies into the everyday lives of women everywhere. Together with UFW’s leading stylists, TRESemmé will be creating new trends.

TRESemmé will be present backstage and in an interactive zone at the main Ukrainian Fashion Week venue, where professional styling is available to everyone.