Ukrainian Fashion Week, in partnership with INTERTOP Ukraine, the largest fashion retailer, has launched The Culture of Design—an initiative aimed at supporting young Ukrainian designers who seek to adapt their creative vision for large-scale production and enter the mass retail market.

The winner of the competition is Liliia Oliinyk, a designer who has already gained recognition in the Ukrainian fashion industry by winning the Grand Prix at the 22nd All-Ukrainian Contest for Young Designers “A Look into the Future”. This competition took place in 2021 and was the last one before the full-scale russian invasion of Ukraine.

The Culture of Design provides designers with up to seven years of industry experience the opportunity to create a capsule collection of 10 autumn looks, which will be showcased at INTERTOP. In addition to a cash prize of 150,000 UAH, the winner will have the chance to bring their collection of clothing, footwear, and accessories to life in collaboration with the retailer.

The winner was selected by an expert jury, which included Serhii Badritdinov, CEO of INTERTOP Ukraine, Iryna Danylevska, Co-founder and CEO of Ukrainian Fashion Week, Liliia Pustovit, Creative Director of POUSTOVIT

The next step for Liliia Oliinyk is to collaborate with mentor Volodymyr Podolian, Creative Director of PDLN, who will assist in adapting the collection for large-scale retail production.

Photo: Katia Hahasova