Ukrainian brand SANTA presents its new collection as the next chapter in its exploration of power dressing, a concept that has been an essential part of the brand’s DNA since its inception.

This season, SANTA reconsiders the very meaning of power in clothing, freeing it from familiar associations with formality, dress codes, and uniforms. Instead, strength is expressed through the architecture of the cut — precise, considered, and self-assured, much like a woman’s inner sense of grounding.

In SANTA’s design language, it is construction that creates presence. It shapes posture, defines the silhouette, and conveys a sense of inner composure. For the brand, power dressing means having the confidence to be seen, to occupy space, and to remain the central figure in your own story.

The idea of living as the main character, now part of a broader cultural conversation, exists for SANTA beyond trends. Since its foundation, the brand has created clothes for women who define the context around them on their own terms. Their presence requires no further explanation; confidence is expressed in the way they move, speak, choose, and allow themselves to be seen.

Here, SANTA explores power primarily through material and proportion. The brand builds exaggerated shoulders, rounded volumes, and almost sculptural surfaces. Oversized coats and capes in white, black, electric blue, and red contrast with fitted tailoring, leather, sheer lace, and shimmering mesh textures.

Feathers run through the collection as another recurring motif: shaping voluminous peplums, trimming hems and sleeves, transforming into elongated trains, and balancing against geometrically precise jackets and corset constructions. Lace bodysuits, dresses, and jumpsuits, by contrast, closely follow the body, creating the effect of a second skin. The collection is therefore built around a constant tension between exposure and protection, lightness and weight, disciplined form and theatrical gesture. It is precisely this contrast between the body and the scale of the garment that makes SANTA’s interpretation of power dressing so distinctive this season.The collection is built on the interplay between defined structure and the natural movement of the body. Sculptural lines meet expressive volumes, sheer elements reveal and emphasise construction, while individual details become an organic part of the overall form. Every design decision serves the integrity of the silhouette, creating pieces with a strong character in which precision never comes at the expense of sensuality or movement.

SANTA continues to approach the wardrobe beyond the logic of fast-changing seasons. At the heart of the collection are signature pieces designed for a long life cycle — conceived both as investments in a personal wardrobe and as independent design objects.

Rather than following trends, SANTA creates its own system of references around strength, confidence, and a woman’s right to be the protagonist of her own life.