Ukrainian fashion brand PRZHONSKA presents a new project by Creative Director and filmmaker Olena Przhonska, created at the intersection of fashion, cinema, and performance art.

THE CLASH BETWEEN HUMAN ESSENCE AND THE ROLES WE LIVE

The project is a reflection on human nature and the true self — a story about the complex relationship between a person’s inner core and the experiences that shape them.In a world constantly transformed by social expectations, war, pressure, injustice, and personal loss, we are left with a question: is there something within us that remains unchanged — an inner core we return to time and again?

Behind all the roles, masks, and identities a person takes on, one question remains: what in this experience truly belongs to us, and what merely defines us from the outside for a time?

This season, PRZHONSKA continues to move beyond the traditional fashion format, turning its presentation into an immersive experience in which fashion becomes part of a larger author-driven narrative.

The central element of the project is an art film, marking Olena Przhonska’s directorial debut. Its protagonists include contemporary dancer Maria Hrabova, Olympic artistic swimming medalists Maryna and Vladyslava Aleksiiva, as well as other performers and characters, each embodying a distinct human state and experience.

Another part of the new project is MONO PROJECT №001, through which Olena Przhonska turns to her own childhood memories, transforming a deeply personal story into part of the collection.

“This is a project about people who remain close regardless of time; about experiences that continue to live within us; about events, images, and moments that we want to remember and keep close to our hearts.

”PRZHONSKA continues its support of the “Faces of Heroes” project, dedicated to helping Ukrainian service members who have sustained severe facial injuries.

100% of the funds raised during the event will be donated to the YANKO Charitable Foundation to support the production of custom maxillofacial implants and the completion of facial reconstruction procedures for Ukrainian defenders.