The new POUSTOVIT collection is dedicated to contemporary urban nomads – people who are constantly in motion, moving between cities, countries, environments and states of being.

For us today, nomadism is also the experience of forced displacement, the loss of familiar points of reference and the search for home. The world is undergoing a complex period of transformation – and so are we.

One of the collection’s key sources of inspiration is the poetry of Yurko Izdryk – his reflections on intimacy and on the idea that one person will always need another. Lines from his poem appear on scarves as a personal message, becoming a talisman and a symbol of support.

The visual concept of the collection is built around the hieroglyph. Dressed in clothing, the human figure becomes a sign in itself – laconic yet complex. Loose rectangular forms, layering, asymmetry and elongated lines create silhouettes that resemble symbols from an unknown alphabet.

Structured forms are juxtaposed with soft fabrics and transparency.

There is no vulnerability in this femininity – it is tender, free and strong at the same time.

The collection features silk dresses, shirts, bombers, tailored pieces, shorts and garments designed to be layered and transformed. The clothing adapts to movement, leaving space for individuality and personal interpretation.

URBAN NOMADS is a collection about searching for one’s place in an ever-changing world. About intimacy, fragility and strength. About a home that is not always a point on the map, yet remains something we continue to seek.

Threads between us, thin and invisible,the chasm between us, deep and dark.For so long we crossed the smoke-filled thickets,until we understood it was in vain.

For so long we wove our vine-like bridges,until we wove a ladder to the sky,until, in our nirvana, we understood —the sky was no longer needed, it could pass us by.

The sky has long been due to die,and it is long past time for us to live.We are tightrope walkers and acrobats,and Spider-Men of invisible threads.

Yurii Izdryk

Команда POUSTOVIT висловлює щиру подяку:

Location partner — СТЕП

Jewelry partner — ЗОЛОТА КРАЇНА

Beauty partner — 96 GROUP

Режисер — Вікторія Зубенко