The presentation of the finalists’ collections at “Look into the Future. New Forms of Reality” marked the closing event of the Ukrainian Fashion Week SS27 season. This year, 12 emerging designers presented their collections, each offering a personal reflection on the present, its transformations, and new ways of interacting with the world. The theme “New Forms of Reality” gave the participants a space to rethink familiar forms, materials, and the very language of contemporary fashion.The main partners of “Look into the Future. New Forms of Reality” are Visa | PrivatBank. Their consistent support of the emerging generation of designers — as the future of the industry and one of the important drivers of a sustainable economy — defines the focus of this strategic partnership.

The competition’s partner is AQUA Myrhorod, a Ukrainian water producer contributing to a new culture of natural beverage consumption. The company combines Ukrainian origins, modern technologies, and a functional approach to its products.