On September 4, as part of Ukrainian Fashion Week, the exhibition The Art of Smile by Jevener opened at Kyiv’s 3.6.9. Space gallery.

For the project, renowned photographers Anna Honcharova, Ivan Khodanych, and Dmytro Honcharov photographed Natalia Kamenska, Ksenia Schnaider, Yulia Yarmoliuk, Anastasiia Burlaka, Marusia Lukianets, Hryhorii Baklanov, Alina Kovalenko, and Alisa Piatkova. The choice of subjects was deliberate: the beauty of their smiles is entrusted to the dentists at Dobrozub and the artisans behind Jevener veneers.

“The Art of Smile by Jevener is a project at the intersection of three forms of art: the art of fashion, the art of photography, and the art of the smile.In these portraits, you see our ambassadors — stars of Ukrainian fashion, theatre, and cinema. Their smiles are perfect in their naturalness.

Everyone knows the term ‘Hollywood smile.’ I modestly dream of a new beauty standard — the ‘Ukrainian smile.’ That is what we are working towards,” says Ivan Burbyha, Chief Medical Officer and Founder of Dobrozub and Jevener.

Alongside the portraits of the project’s protagonists, The Art of Smile by Jevener offers visitors a glimpse into the artisans’ laboratory, where the veneers are created.

“Our Jevener laboratory operates according to the same principles as a jewellery or fashion brand. If fashion has couture, dentistry has Jevener. It takes dozens of hours of meticulous handwork, an uncompromising attention to detail, and a search for the perfect natural shape. In the end, our clients receive the most precious accessory of all — a beautiful smile,” Ivan adds.

The The Art of Smile by Jevener exhibition is open on September 4 and 5, from 11:00 to 19:00.

Admission is free.