Ukrainian Fashion Week

SS27: GURANDA show

SS27: GURANDA show

GURANDA presented its SS27 collection, UNSEEN, inspired by the niavka — an enigmatic female figure from Carpathian mythology who, in Ukrainian folklore, exists between the human and otherworldly realms.

“For this collection, it was important for me to convey not a literal image of the niavka, but rather its feeling — its mystery, fluidity, and ability to exist between two worlds. I wanted each piece to have its own character without revealing it immediately, like an image that can’t be fully grasped at first glance,” says designer Olena Guranda.

Duality is expressed first and foremost through silhouette. Babydoll dresses conceal the body’s natural contours beneath volume, creating a sense of elusiveness. The brand’s signature basques, by contrast, define and construct the silhouette. This distinctive element appears in both lace dresses and relaxed suits with wide-leg trousers and robe-like jackets. The precise line of the basque coexists with soft, fluid volumes.

The same contrast runs through the textures: delicate lace is set against dense denim, shimmering stones meet metal studs. Milky and white tones pair with icy blue and silver. This interplay of sheer and dense, soft and rigid, weightless and tangible carries through the collection’s central tension — between revealed and hidden, real and ghostly.

A distinctive place in the collection belongs to dresses embellished with beads resembling frozen raindrops. Their surface creates a sense of movement, evoking the fluidity of water that gives the collection a lightness that feels ethereal.

With UNSEEN, the brand turns to a mythological figure deeply rooted in Ukrainian culture, while deliberately moving beyond a direct folkloric interpretation.