The new CHUPRINA collection is about inner choice, temptation, and a kind of strength that requires no display. At its core are cashmere, knitwear, and tactile textures that wrap the body in a sense of comfort, intimacy, and confidence.

The colour palette is built around shades of grey, complemented by deep burgundy and vivid red accents. The recurring symbol of the collection is the apple — an image of desire, temptation, decision, and personal freedom. A reflection of what we choose, even when no one sees the moment of choosing.

The silhouettes embrace a more pronounced femininity: fitted shapes, an emphasis on the waist, fluid lines, and a delicately defined figure. The designs balance the softness of knitwear with the clarity of construction, creating pieces that feel both relaxed and composed.

Ruffles play a distinctive role — light, fluid, and at times layered. They bring movement to the looks and accentuate their femininity, contrasting with the restrained palette and clean lines.

Alongside cashmere and knitted pieces, denim takes an important place in the collection. Jeans introduce a contemporary, everyday character and balance the more delicate textures, strengthening the interplay between ease and structure.

Another distinctive element is the openwork footwear — light, graphic, and tactile at once. Continuing the collection’s exploration of texture, it runs through the looks as an independent decorative element, adding a sense of lightness.

The collection continues the CHUPRINA DNA — femininity without excess, with a focus on materials, fit, and the way a garment feels against the body.

It is a collection about outer restraint and inner strength, desires that need no justification, and choices that become part of one’s character.