Ukrainian Fashion Week



New collection of Ukrainian brand SAYYA is about women’s inner beauty, harmony with oneself and the surrounding world

“When creating this collection, I imagined a cosy atmosphere of a fragrant flower garden, a big family, and sensitive family walks in the warm sunshine,” shares the designer and founder of the brand, Lyuba Makarenko.

The SS23 collection of the brand was inspired by picturesque nature. Various textures and complex silhouettes were used in the work on the collection: tulip skirts, crop tops with loose sleeves, comfortable pyjamas, silk nets with mini skirts and blouses that can easily transform into a dress. The collection also includes a denim block: a voluminous bomber jacket with embroidery, a mini skirt, and a top decorated with sparkling Swarovski flowers. The “Maria Dress” became the highlight of the collection, which has no patterns, standards, or rules – it reflects the lightness and unpredictability of a woman.

The graphic designer Maria Suslova created the iconic prints with whom the brand has been collaborating for over 5 years.