MDNT:45 means time – 45 minutes past midnight. The time to meet a new day, the moment to discover and reflect on your inner self. SS22 COLLECTION “Soaring through the night”
is dedicated to the search for one’s inner strength.
Metaphorically, the designer of the brand shows how one can go deep within oneself and find the power for inner psychological change. This path is charted by invoking a guide as a helper – chanting an ancient hymn to Selene, the goddess of wisdom and transformation. At the show, the lunar river made of long flowing fabric symbolizes the same path a person takes in this transformative journey. The collection begins with white and flawing models, changing to darker fabrics with more explicit forms and lines.
MDNT:45 clients are modern seekers and intellectuals worldwide. They value respect for people around the world and inner growth and development. Customers from 73 countries wear the brand’s clothes: artists and coders, managers and dancers, and sometimes whole niche music and art groups. MDNT:45 produces sustainably by creating ethical working conditions, using animal-friendly materials, and striving towards zero waste production.