Mercedes-Benz Fashion Week joins the Initiative “Support Ukrainian Fashion” by Ukrainian Fashion Week, in order to support Ukrainian brands and make their collections go around the world.

This year, coinciding with the 51st edition of Ukrainian Fashion Week, 76th Mercedes-Benz Fashion Week Madrid gives visibility to Ukrainian designers to defend human rights and democratic values through the fashion industry.

Within MBFWMadrid x UFW digital collaboration DZHUS, DOMANOF, FROLOV, GUDU, LITKOVSKA, OVERALL, ENNO, the COAT, NADYA DZYAK fashion films, UFEG and PUSHKA School digital fashion shows as well as the film “Sustainable Fashion Potential of Ukraine” are presented at Mercedes-Benz Fashion Week Madrid website.

“The participation of Ukrainian designers in Mercedes-Benz Fashion Week Madrid is an unexpected format of our Ukrainian Fashion Week International Season SS23. During this authoritative fashion event, we will present designer brands of Ukraine in the format of fashion films. Thus, we will increase the audience as much as possible, which will get to know not only talented Ukrainian designers, but also talented directors, models, production studios… This emotional format is another step towards recognizing the stability, talent and relevance of the Ukrainian fashion industry,” Iryna Danylevska, Founder and CEO of Ukrainian Fashion Week.

MBFWMadridxUFW digital collaboration is the second digital event of Ukrainian Fashion Week International Season SS23. Previously Ukrainian brand the COAT presented a digital fashion film within the official event and presentation schedule of Copenhagen Fashion Week.

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