Ukrainian brand NATALIYA NOVITSKA introduced the FW23-24 collection in the showroom during Paris Fashion Week.
The collection traditionally consists of suits emphasising masculine cut, and elegant bright dresses, which the designer continues to create in Ukraine for Ukrainians who continue to dream and live despite all challenges.
The shooting of the brand’s new collection also took place in Ukraine. Ukrainian model Ilona Verbova, whose husband joined the Armed Forces of Ukraine in the first days of the fullscale russian war, became the main character.
“The whole world admires the courage of Ukrainians, and we continue to draw attention to Ukraine through fashion and art, broadcasting Ukrainian culture, history and indomitable spirit”, – Nataliya Novitska, creative director of the brand.
Photo: Mykola Maichyk
Model: Ilona Verbova
МU: Kateryna Tokaryeva
Hairstyling: Viktoriia Hutnyk