Ukrainian fashion brand Nadya Dzyak has been named one of just ten international designers chosen to participate in the prestigious S|STYLE – DENIM LAB project, organized by Kering’s Material Innovation Lab (MIL) under the curation of fashion expert Giorgia Cantarini.

This special initiative explores sustainable solutions in denim production, demonstrating that fashion can be both eco-conscious and artistically bold. Designers were invited to create a unique denim art piece that reflects their brand’s DNA while using cutting-edge, low-impact materials supplied by Kering MIL and partners such as Pure Denim and Tonello.

“For us, this is not only an honor but an opportunity to show how creativity and innovation can serve the planet. We believe sustainable production is not a compromise, but a new path to beauty and meaning in fashion,” — comments Nadya Dzyak.

Nadya Dzyak presented a sculptural creation that embodies her signature focus on architectural forms, textile innovation, and experimental aesthetics. The work incorporates next-generation technologies including Smart Indigo®, Sonovia’s ultrasonic dyeing, and Rainbow plant-based treatments, all of which drastically reduce water consumption and eliminate harmful chemicals.

The final presentation took place on 26 September 2025 at Fondazione Sozzani in Milan, during Milan Fashion Week, with a public exhibition continuing on 27–28 September.

NADYA DZYAK made its debut with the first denim looks in the SS24 collection, showcased at the Ukrainian Fashion Week × London Fashion Week show. In the FW25-26 collection, the brand continued its exploration of denim, introducing ‘dirty denim’ looks at Ukrainian Fashion Week in Kyiv. The presentation during Milan Fashion Week highlighted the brand’s consistent commitment to sustainable design and reinforced its position in the global conversation on fashion, innovation, and sustainability.

Photos by Georgios Motitis
Styling by Giorgia Cantarini
Make up Silvia Munoz Romero
Hair Marzia Martis
Model Haven Grace
Assistants Stylists Milena Reyes Julia Sikansі