For the third consecutive season, NADYA DZYAK was featured on the official Milan Fashion Week schedule as part of its Digital Presentations programme.

On 28 September, the final day of the official Milan Fashion Week schedule, NADYA DZYAK presented its SS27 collection digitally. The presentation was streamed on the official Milan Fashion Week website, screened at Piazza Croce Rossa in Milan, and broadcast across leading global streaming platforms.

The SS27 collection was first presented in Kyiv as part of Ukrainian Fashion Week. For Milan Fashion Week, the brand created a dedicated digital presentation, offering a new visual interpretation of the collection and revealing its looks and details from a different perspective.

“Being part of the official Milan Fashion Week schedule gives us an opportunity to continue presenting Ukrainian fashion within the international context. It is particularly meaningful that this is already NADYA DZYAK’s third season on the schedule. Today, every international platform like this is an opportunity for us to speak about Ukraine and what is happening in our country, while at the same time showing the world Ukrainian culture and fashion that continue to evolve and make their voice heard. The SS27 collection had already made its debut in Kyiv, and for Milan we wanted to present it from a different perspective and continue its story,” says Nadya Dzyak.

At the heart of the SS27 collection is the personal story of Ukrainian artist Anastasiia Yershova and her three-year-old daughter, Uliana. The artist creates paintings that she then entrusts to her daughter to continue with her own lines, colours and imagery. This creative dialogue between an adult’s and a child’s view of the world, together with the subtle bond between mother and daughter, became the starting point for the collection.

The Milan Fashion Week presentation continued the collection’s international journey and marked another important step in strengthening NADYA DZYAK’s international presence. For the brand, it is also an opportunity to use fashion to tell the world about Ukrainian children who are growing up amid the reality of war, yet continue to dream, create and see the world in their own way.