Ukrainian Fashion Week

UFW SS25: MASHAT presentation

UFW SS25: MASHAT presentation

AVE:AGE. Unique Forms Shaped by Time

The new SS25 AVE:AGE collection invites you to witness and feel the aesthetics of the aging process. Each wrinkle and deformation speaks the language of experience and the beauty of life transitioning from one stage to another. This collection blurs the lines between generations, merging grand shapes with delicate lines to create looks suitable for dynamic raves and luxurious dinners. The unisex design rejects gender stereotypes, offering complete freedom of self-expression. Vintage buttons add a retro charm, while nude shades emphasize natural elegance. Draping techniques and folds reflect the evolving processes of our bodies, transforming physical forms.


Created in Ukraine amidst unprovoked Russian aggression, the collection reflects on moral aging in times of war. “Emotional wear,” wounds, scars, and the rust of military equipment leave deep marks that emerge outwardly. The collection infuses space, reshaping it where deformations transform into strength, and each break becomes potential for continued struggle.


The AVE:AGE presentation became a dimension that united time, space, and matter into a physical embodiment of fluidity. The collection came to life within the walls of the National Cultural Center “Ukrainian House” on the final day of the exhibition “MАТЕРІЯ Matters. Ukrainian Art Textile” marking the opening of the 55th season of Ukrainian Fashion Week.