In the new collection On Air of Ukrainian brand LITKOVSKA, introduced on March 1, 2023, in the stunning historical halls of Le Grand Rex in Paris, designer Lilia Litkovska invites us into a new aesthetic reality of everyday luxury wear, whilst highlighting the beauty of the true self:
Staged in one of the world’s most famous movie theatres, On Air displays constant exposure to cameras, phones and mirrors, making it common to put on a mask when facing the (social media) world. Facing unimaginable horror since the russian full-scale war started a year ago, Ukrainians cannot afford to put on these masks any longer. Instead, they show up simply as they are: The need to survive physically and emotionally has brought out their rawest selves.

LITKOVSKA sees and honours the beauty of inner values and strength, of everyday life against all odds. Lilia Litkovska establishes chic in a raw and touching form, almost industrial chic, celebrating the person for what one truly is when wearing and feeling the outfit, and expressing themselves in their truest form.

The On Air collection is completed by delicate accessories and jewellery in horse form, a nod to the shepherds of the Carpathian Mountains and their tradition of shaping little horses out of cheese as special gifts for children and as a talisman for their loved ones. Symbolising community, craftsmanship, and protection, LITKOVSKA extends such blessings to the audience, the fashion industry and the wearers of her pieces.

Since the start of the russian full-scale war against Ukraine in February 2022, Lilia Litkovska has found refuge in Paris and has been raising awareness of the plight of her people and home country to the wider international fashion community. Created under the constant hum of air sirens, missile attacks, blackouts, heating and water supply interruptions, logistic issues and fabric delays, the FW23-24 collection On Air – shown here at Paris Fashion Week – communicates resilience through every fibre and stitch.

Credits 

Sound design: Ivan Dorn 
Casting Director: Miro Raynov & Oliwia Jancerowicz
Beauty Team: Alexandra Vetrova
Photo: Antonio SO
Video: Kozubskyi Volodymyr, Ursulyak Oleksandr