The new L.A.B by Ternovskaya collection is an ode to the Crimean sun and the hopes that a new day brings to humanity. The collection is optimistic, light and dynamic. The silhouette forms are relaxed, no tight, fitted or formal pieces. The main tailoring concept is relaxed fit. The designer uses lightweight, flowing, breathable fabrics (tencel, cotton, viscose) to emphasize the environmental friendliness and practicality of the ‘Rise Up’ collection. The color palette is completely based on the shades of nature: blue ozone, scarlet threads of the sunset, delicate impressionistic shades of the sun and clouds. There is only one print in the collection: laconic stripes that remind of the line where sky meets the sun. The theme of the horizon and the dawn also shows up in the details: red inner piping, lining, edging etc. One more interesting design solution is a wide belt about three meters long, which can be worn with a dress, tied around the neck or tied around the hair. The idea of transformer pieces runs through the collection. For example, all shirts and some dresses have high slits on the sleeves so that they can be worn with bare hands or with a buttoned cuff. Shirts can be worn in different ways: pulling back and exposing the shoulders, on one shoulder, or classically buttoned-up. L.A.B by Ternovskaya brand stands up for the aesthetics of minimalism, closeness to nature and respect for one’s roots.