KSENIASCHNAIDER debuts on the London Fashion Week catwalk with a solo show of the SS26 collection, titled UTC+0, exploring what it means, and how it looks, to be a modern human.

This season marked KSENIASCHNAIDER’s third show at London Fashion Week, following collective fashion shows of FW23-24 and SS24 collections within the Support Ukrainian Fashion Initiative — a collaboration between Ukrainian Fashion Week and London Fashion Week.

Co-founder Anton Schnaider takes the design lead, continuing the brand’s philosophy of “design minus design” — if it can be used, it should be reused, if it can be recycled, it should be recycled, if it can be upcycled, it should be worn.

UTC+0 collection reflects on form and stereotypes, exploring the idea of the garment itself. Upcycling, distorted denim, AI experiments, deconstructed forms and soft silhouettes, patchwork, sheer organza, and certified organic fabrics by Indigo Textile, known for sustainable textiles made from hemp, recycled yarns, and organic cotton — a total mix of inspirations and concepts, realised across reworked bombers, trenches, bodysuits, dresses, embroidered shirts, and denim experiments. Rather than chasing direct references, Anton works with raw codes, breaking them down and rebuilding them into something new, creating a new logic of dressing. SS26 takes on post-branding — logos are not applied, but implied within the structure of a patch, the shadow of a logo, the outline of a label, carrying the logic of branding without the mark itself. 

This season KSENIASCHNAIDER joins forces with Lee Cooper in a limited capsule collection fusing Lee Cooper’s authentic British denim legacy with Schnaider’s avant-garde, upcycled aesthetic to make their London Fashion Week catwalk debut. 

This season also saw the continuation of KSENIASCHNAIDER’s viral Cubic Denim line, which debuted at Ukrainian Fashion Week in Kyiv last season.

Cubic denim range is a radically un-radical protest against the increasingly volatile and competitive world we all find ourselves in, challenging the idea of having to constantly reframe and re-imagine circumstances and instead refusing to be forced to think outside the box.