Kronenbourg 1664 and Ukrainian Fashion Week are continuing collaboration throughout the special anniversary season. For many seasons, Kronenbourg 1664 has sponsored fashion events in Ukraine, sharing the values and aspirations of the industry.

The historic Ukrainian Fashion Week UA Edition SS25 will be no exception. Kronenbourg 1664 continues to support the development of the Ukrainian fashion industry, talented designers, and brands. 

Contemporary fashion is not just a tool for self-expression; it is closely tied to societal changes, national craft, aesthetics, and style. Therefore, fashion helps to emphasize the originality of culture, rethink the history and traditions of the people, and continues to draw attention to Ukraine and popularize it in the world.