As part of Ukrainian Fashion Week SS26, Kronenbourg 1664 once again joins the event as a sponsor, celebrating contemporary aesthetics, creativity, and freedom of self-expression.

The brand remains true to its values, resonating with the spirit of Ukrainian designers: elegance, innovation, and French charm.

Today, fashion is more than a visual language of style – it is a powerful tool of culture, history, and social change. Kronenbourg 1664 amplifies the voice of Ukrainian fashion while promoting the values that define modern creative Ukraine.

Supporting the fashion industry also means supporting courage, unconventional thinking, and cultural continuity that allow the nation to speak about itself with dignity.

The brand stands for making the talent and inspiration of Ukrainian designers visible not only within the country but also on the international stage.

The collaboration with UFW is more than just a partnership. It is a manifesto of faith in Ukraine’s creative potential – one that deserves global recognition.