GUDU presents an advertising campaign for the SS21 collection. The designer of the brand Lasha Mdinaradze returns to his favorite technique – the closed face of the models.

“Closing the model’s face, I want to focus the viewer’s attention on the main thing – on the clothes,” says the designer. “I also want to emphasize that GUDU clothes are suitable for different women: it doesn’t matter who you are, where you were born and what type of appearance you have.”

The main focus of the advertising campaign, which Lasha worked on with photographer Vova Klever, is on jackets – the brand’s business card. In the new season, the brand offers both classic strict models and jackets decorated with wavy necklines. “We pay a lot of attention to the cut,” the designer continues. – And with this shooting, we wanted to focus attention on our strengths. Today, when the whole world can’t take off its tracksuits, we want to remind him of the tailoring skills and feelings that a perfectly tailored thing gives. “