Ukrainian Fashion Week

BEZMEZH brand PRESENTATION

BEZMEZH brand PRESENTATION

The queen’s move: presentation of the capsule collection of the BEZMEZH brand

 In the new season, the BEZMEZH brand continues to develop the idea of ​​barrier-free fashion – neither gender nor social status nor age should limit us in the modern fashion world.  That is why the founder of the brand Anna Mezhueva chose, perhaps, the most traditional element of the classic men’s wardrobe and made it completely feminine.  Taxido or dinner suits became new “cocktail dresses” and replaced the usual evening dresses.

 The BEZMEZH Manifesto is a fashion without limits, borders and stereotypes.  The inspiration for the brand this season was the chess art and the heroine of Walter Tevis’s novel “The Queen’s Walk” (screened by Netflix).  This is the story of a wonderchild Beth Harmon, who aspires to become the world’s greatest chess player, but struggles with emotional issues.  Each of us has light and dark sides. As the pieces on the chessboard, our character traits are in constant conflict and at the same time create our personality.  To preserve your uniqueness is BEZMEZH manifesto.  This season’s capsule consists of original models of black and ivory tuxedos, complemented by shirts, pants and accessories: bow ties and belts with camerabands.