Looks from the post-Soviet archives of streetwear, the spirit of sports subcultures of the 1980s, nostalgia for disco – all this gave life to the new super-relevant HEART RATE line.  “During the pandemic, we realized how important the impact of clothing on people is.  We wanted to bring together the HEART RATE tribe – people with a common passion for fashion, fitness and a healthy lifestyle,” – said the brand’s founder Svitlana Surkis.

 The HEART RATE philosophy combines utilitarian and at the same time bold design.  Convenience and durability are provided by multilevel quality control.  The clothes are made of 100% organic, hypoallergenic and moisture-absorbing cotton from the best European suppliers.

 The fashion director of HEART RATE is a legend of the Ukrainian fashion business, a well-known designer in the 2000s Serhiy Byzov.