POUSTOVIT presents its new collection — a unique fusion of the FW26–27 seasons. Although the work on it began a year ago, its final character was shaped by the winter we have just lived through: cold and deeply challenging.

The central motif of the collection is delicate flowers in the frost — fragile, sometimes protected and sometimes exposed, yet alive. For the brand, this image becomes a metaphor for Ukrainian women: outwardly tender, yet possessing inner strength, resilience, and an unwavering spirit.

Despite fatigue and the cold, one feeling remained constant: winter will end, spring will come, and life will continue.

Globally today, there is much discussion about layering, multidimensionality, and transformation as responses to an uncertain future. For Ukraine, however, this is not a concept — it is reality. We experience change as a daily lived experience that shapes both who we are and the aesthetics we create.

This is why the collection features many combinations of transparent and opaque layers, expressing the coexistence of fragility and strength. Prints and perforations with delicate flowers, roses on a sky-blue background, and warm milky tones all emerge from the feeling of winter already breathing with the promise of spring.

An important symbol within the collection is the theme of Kolodiy and the kolovorot — the cyclical movement of the sun that always returns to its orbit. This motif is reflected in the forms of the jewelry: circular and semi-circular shapes that serve as a reminder of the inevitable movement toward light.

The POUSTOVIT collection is about transformation, renewal, and the gentle strength that emerges after a difficult period.

PHOTO: GAGOSOVA KATIA