In the FW26–27 season, J’amemme explores presence as a state of clarity and strength. The collection, titled Présence, focuses on the relationship between body, form, and space. Moving away from excess, the brand concentrates on structure, proportion, and material as the primary elements of expression.

“Présence is about being fully here and now — in your body, in your thoughts, in the moment,” shares the brand’s designer, Yuliia Yarmoliuk. “We wanted to step away from noise and create something concentrated and essential. This collection speaks about the quiet strength of a woman who does not need to prove her presence.”

The collection features architectural silhouettes and clean geometric lines. J’amemme revisits its signature pleating, enhancing it with sculptural volume and dimensionality. New structured dresses with pronounced shoulders and elongated proportions introduce added geometry to the brand’s visual language. The palette is rooted in autumnal wood tones — chocolate, caramel, moss, and smoky beige — complemented by black and cream.

Croc-embossed eco-leather and eco-fur play a central role in the release, adding volume and tactility. Used in outerwear, structured dresses, and accessories, these textures shape the collection’s visual identity and reinforce its architectural direction. Accessories, including gloves and minimalist clutches, continue this narrative, emphasizing the importance of texture, line, and proportion.

Présence will be presented during Ukrainian Fashion Week FW26–27 in the format of J’amemme de Salon — an intimate presentation inspired by the haute couture salons of the 1950s–1960s, when collections were shown in private rooms to a limited audience. The brand’s new boutique will transform into a contemporary salon, where models are positioned throughout the space as part of a living exhibition.

PHOTO: Yuriy Yatskulych