The new collection is built around tweed — a fabric with a rich heritage that receives a contemporary reinterpretation through the play of color, texture, and the fluidity of silhouette. The inspiration comes from the idea of morning radiance — the light that gently cuts through the haze of the landscape, creating a feeling of calm, comfort, and the anticipation of a new beginning. It is that fleeting moment when the day is just being born, filling the space with the quiet energy of renewal.

The collection explores the phenomenon of femininity through a contemporary lens. It reflects a sense of relaxed luxury combined with a new vision of sensuality and sexuality. The strength of a new generation is expressed through soft pastel shades of tweed and artistic details: fringe becomes both a visual accent and a symbol of inner freedom.

At the core of the collection are dresses, jackets, trousers, and jumpsuits featuring statement fringe and delicate finishing. A separate segment introduces a line of seven cotton shirts, each named after a day of the week. Together, they reflect the rhythm of everyday life while symbolically structuring time.

Textured knitwear pieces — jumpsuits, cardigans, and dresses — add depth and tactile richness to the collection, while sailor-style collars bring a sense of lightness and freedom of movement.

This season, the designer also introduced several sport chic looks to the runway. Appearing as a contrast to the collection’s classic aesthetic, they highlight the modernity of the brand’s heroine and create a dynamic dialogue between elegance and ease.

The color palette combines milky white — the key shade of the collection — with nuances of matcha green and accents of delicate pink. This combination shapes an atmosphere of lightness, modernity, and subtle romance, reinforcing the collection’s central message: a gentle strength capable of transforming classic codes into bold contemporary expressions.

The collection by Daria Chuprina tells the story of a woman who lives in the rhythm of a new era while preserving tenderness, refinement, and the depth of tradition within herself. It is a language of confidence, sensuality, and freedom, where each look becomes the beginning of a new day — and a new self.

Photo: Volodymyr Bosak