Ukrainian Fashion Week

FW25-26: VIAMARO show

FW25-26: VIAMARO show

The premium knitwear brand VIAMARO presents its first ready-to-wear collection for FW25-26 at Ukrainian Fashion Week, again focusing on comfort and timelessness in understated business style.

Valentyna Romanenko, the founder and creative director of VIAMARO, unveils a new minimalist capsule collection consisting of iconic knitwear sets. The main highlight is the use of premium materials — certified Woolmark merino wool and fine cashmere. The main focus is premium materials, Woolmark-certified merino wool, and fine cashmere. In all of its collections, the brand pays special attention to innovative knitting techniques, thanks to which each item fits perfectly, maintaining its shape and comfort throughout the day. The collection consists of monochrome sets of sweaters, cardigans, and jumpers in various shapes, combined with midi A-line skirts and maxi trousers. The new reinterpreted positions are subtle translucent dresses made of silk viscose with a glossy finish, which VIAMARO complements with monochrome capes.

The collection is distinguished by the brand’s logo, featuring a rose, which appears as an accessory on the main items, such as stoles and scarves. This logo detailing is the only print variation that VIAMARO is working with this season. Keeping the shapes and silhouettes unchanged, the brand experiments with trendy shades of burgundy, milk, and purple, adding transparency through the special features of the materials and volume through pleating.

The central idea of the collection stands in line with the brand’s mission: to create premium quality clothing that helps women feel both confident and comfortable, not focusing on standards and trends, but choosing new smart casual classics that fit more than just formal suits. VIAMARO continues to believe that when you feel comfortable and confident in what you wear, there are no limits to your goals and achievements.

The musical accompaniment for VIAMARO’s new collection show was created for the brand by Ivan Marun.

Photo: Volodymyr Bosak