‘Every CHUPRINA collection is a story behind it. It tells about feelings and love for those around us and for ourselves. It is the creative language of emotions, the brightest, warmest, and most inspiring, which we have been conveying every day for 15 years already’ says designer Daria Chuprina. The new season is of particular importance for the brand, as the team celebrates the 15th anniversary of the fashion house, and the FW 25/26 collection is dedicated to this significant moment.

This is not just a clothing line but a reflection of CHUPRINA’s path, a history of development and formation. Each look in the collection is like an echo of ups and downs, dark and light stripes, reminiscent of the brand’s iconic zebra print. ‘Life is like a zebra – there are whites, and black stripes on it. When you are on a white stripe saunter; when you come to a black stripe raise your collar. But, remember, you can enjoy your life path to the fullest anyway’ – says Daria Chuprina. 

The designer uses the language of fashion to tell about the path her brand has taken, about creative inspiration, about dreams and obstacles, strength and weakness, about motivation and life realities. Every year of inspired work and these black and white stripes: this is the very essence of the CHUPRINA universe. All emotions and colors in life are important and valuable without exception. In the end, good always wins, so the main shade of the collection is light milky, symbolizing purity, hope, and a new beginning.

The collection embodies CHUPRINA’s DNA: signature textures, materials, and silhouettes. From soft knitwear to elegant business dresses adorned with lace and mesh, every piece speaks of refined craftsmanship. Contrast is a key design element – oversized fits blend seamlessly with tailored forms, and broad shoulders highlight delicate silhouettes. The line is completed with capes, blazers, voluminous sweaters, and jumpers – garments that offer both comfort and impeccable style. The men’s line lodges a special place in the brand’s collection. The designer came to the idea of mixing men’s and womenswear on the runway as a bold statement, offering a unisex lifestyle. 

A special focus of the collection is on accessories. A variety of gloves – leather, lace, mesh, and knitted – take center stage this season. Designed to accentuate the sophistication of each outfit, they add a final touch to every look. 

Photo: Volodymyr Bosak