The Anna Grove brand presented a reflective collection “Time to stay”, which covers the subject of transplantation and donation in Ukraine.

 In recent years, Ukraine has made a breakthrough in the development of transplantation and, in particular, posthumous donation.  Although still society is full of mistrust, false beliefs and myths.

 The brand covers an important social issue through reflective prints.  Sweatshirts with text prints and explanations: for example, in 1933 in Ukraine the world’s first organ transplant from a deceased donor took place.  The designer is convinced that it is necessary to cover important social issues through fashion.  After all, clothing is one of the tools of communication.  The collection consists of two blocks – sports models, which will later be transferred to the educational series, and iconic silhouettes and proportions.

 Each of us will pass away.  The question is WHAT we will leave behind us.  It may be someone’s only chance to continue living …