As part of Ukrainian Fashion Week, Visa | PrivatBank presented a unique Financial Fashion performance that seamlessly blended fashion, art, and financial culture.

The event was hosted by Kateryna Osadcha, who introduced the philosophy of Financial Fashion by Visa and PrivatBank—a concept that showcases modern personalized service, combining the benefits of premium cards with the best financial conditions, cutting-edge digital technologies, and genuine care for every client.

A key highlight of the event was a calligraphy masterclass by VikaVita, leading artists in this field, who demonstrated how the art of lettering can be integrated into contemporary design.

Guests also had the exclusive opportunity to receive a designer wallet by APSARA by Yulia Psaryova—a modern interpretation of a traditional Ukrainian clothing element historically used to store valuables. The wallet was available as part of a charity donation initiative. The event was further enhanced by signature cocktails, a fashion illustration showcase, and an interactive photo zone, creating an unforgettable fashion experience.

Photo: Katia Hahosova